Objectives of traffic safety campaigns: reducing the number and frequency of traffic accidents and the damage they cause.
- Informing about legal amendments
- Raising the awareness of road users of risks and safe behaviour in traffic
- Changing the attitude of road users
- Changing the behaviour of road users
Factors of effectiveness of the campaigns
- Selection of the target group
- Clarity and unambiguity of the message
- Optimal duration of the campaign
- Suitability of media outlets for the target group
- Consideration of external factors (social norms, peer pressure, behavioural barriers)
- Combined/related activities (legislative drafting, police actions, traffic education)
Assessment of the effectiveness of campaigns
- Focus group studies (Preliminary testing)
- Surveys (Changing attitudes; Alleged changes in behaviour)
- Reviews (Change in actual traffic behaviour)
Examples of our campaigns