You set the example so they know to watch out!

22. August 2018

19. September 2018

Imagine AD OÜ

Jalakäijad

Campaign objectives


The aim of Road Administration’s prevention campaign “You set the example so they know to watch out!” is to remind grown-ups that we all are role models to children also in traffic. Parents are the ones who have the most important role to play as they can show their children that it is important, both as pedestrians as well as cyclists, to stop, look both ways and make sure of safety before crossing the road.